Podcasting and Video Blogging - What's It All About? - part 2
Continued from Podcasting and Video Blogging - What's It All About? (part 1)..
Along with these valuable and successful Web 2.0 elements, podcasting and video blogging have emerged. There are numerous places where anybody can set up a video blog, and distribute podcasts.
So, essentially, Web 2.0 is anything that allows people to interact with other people, or even with a website, more closely than they have ever been able to before. Again, video blogging and podcasting have become a very big part of the Web 2.0 revolution, and as a marketer, it is essential that you start using these two Web 2.0 elements to their highest advantage.
You may think that other people wouldn't be interested in your video blogs or podcasts, but you would be absolutely wrong. The key to success is choosing a niche, where there are a group of people that are highly interested in that specific topic. If you do that, and you promote your podcast and/or video blog correctly, you simply cannot lose.
Video blogging and podcasting allow you to reach your existing customers, as well as potential customers in ways that were once only achieved with radio and television. These two Web 2.0 elements are actually today's version of television and radio. Video blogs are similar to television shows, and podcasts can be compared to radio shows.
You do not need an existing customer base to benefit from video blogging and podcasting. Again, you can actually build a potential customer base with these two valuable marketing tools.
Video blogging works well because you can use visual aids, and also because it turns you into a real live human being to those who are watching. Studies have shown that video is incredibly more effective than text. People don't feel like they have to read what you've written, but somehow, when presented with a video, they feel compelled to listen and watch.
Continue.. (part 3)
Podcasting 101 | Listen to Podcasts | Record a Podcast | Publish a Podcast | Promoting a Podcast | Video Podcast | Podcast Tools | Podcast Resources
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