Planning your video is much like planning a podcast. There are numerous things that you must decide, before you ever turn the video camera on. Of course, you must determine what style of video you will make, what format you will follow,
and finally, you must write the content or at the very least a very well defined
outline of the content.
Planning is the longest part of video blogging. Again, there is much that you must decide, and a good place to start is with the style of video you will make.
Here are typical video styles:
Interview Style - This is of course a video that will capture you
interviewing someone else. These make great videos, and they are quite popular, depending on your niche.
News Reporting Style - This is the same as it is for a podcast, wherein
you literally report the news that concerns your niche - CNN style.
Conversation Style - This would be a video of two or more people having
a topic centered conversation. It is not to be confused with an interview,
because it is more of an open conversation about the topic, where each
person gives their views. Think of 'The View' when you think of this style.
Course/Lesson Style - Video makes a wonderful tool for courses and
lessons. Generally, with this type of video, you would use visuals and such to teach the topic.
Monologue Style - Just as with podcasting, think Rush Limbaugh here.
You give your views on your topic.
Other - There are numerous styles of videos. You can do ongoing 'journal
style' videos, funny shorts, full length movies - the possibilities are
There is no hard and fast rule that says that you must create the same style of
video for each video blog post that you make. However, in terms of business
video blogging, you will most likely want to stick with a combination of news
reporting, courses/lessons, monologue, conversation, and interviews.
Once you've chosen your platform, you need to choose your format. Again, there are not hard and fast rules here. You can do what you want, but ideally, your video should be laid out in an orderly, logical fashion. You want it to make sense to your audience, and it is a good idea to stick with a similar format for each
video, so that your audience knows what to expect from you.