How To Podcast

Advertising in Podcasting



Podcasters use a variety of ways to promote their podcast to get visitors to come back and keep them interested in the broadcast. Podcasters need to make sure that they do not use the same type of ad over and over, as many listeners will get tired of this very quickly. Seeing the same mind numbing ad every time can easily diminish the viewer's interest in that broadcast and make them not want to pay attention or subscribe any longer.

This does not mean that there should not be ads on the podcast, but it does mean that it is important to make sure more than one type of ad is shown so that listeners get exposed to new information with each new podcast. It will not be as repetitive as having the same ad on each broadcast and will get a better response from the people listening to the podcast.

If the ads promote one of the podcaster's Web pages or another main podcasting site, then it is a good idea to make as many small ads as possible so that people think they hear something different each time they listen. Often, people will not return to a podcast if they feel they are being hit with the same ad podcast after podcast. It gets annoying to hear the same advertisement too many times. If the ad is repeated too often, viewers could go ad deaf and no longer visit the Web site. The podcast and its creator need to remain unique in comparison to other, similar broadcasts. Attention to detail, creativeness, and interesting information will help keep viewers returning to the site.

Make sure to always keep ads short and sweet as people usually have the patience to sit through a short, well-executed ad rather than a long and intruding one. If the ads are too lengthy, they are likely to annoy the listener and he or she might not follow what it is saying. It is a good idea to limit advertisements to around ten seconds or less.


Many podcasters like to get carried away in their shows by performing skits and funny little shows as their ads. All too accustomed to listening to traditional radio shows and the many advertisements, skits, and jingles, the podcaster may try to imitate or mimic this type of advertisement. While this may be fun and can be very entertaining for the audience, keep these skits and little radio show imitations to a short time period so they remain fun, friendly, interesting, and quick.

These advertising tips should help podcasting amateurs and podcasting professionals alike and can help get the podcast heard throughout the Internet. When making the podcaster's first show and the ads, these tips will help increase the effectiveness of the ads. The return ratio to the broadcast is very important. The more interesting and fun the podcast is, the greater the return ratio will be.

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